25 years designing great user experience

Hands-on multi-disciplined digital product designer with a strong passion for user-centered design & research

Brands

Brand focused

My proven history working for many top brands has taught me the importance of brand identity, attention to detail, and adherence to brand values including tone of voice.

Portfolio

Some recent work and case studies are available to view in my online portfolio.

View Portfolio

Methodologies

Methodologies

I have a wealth of experience working in product design teams and multidisciplinary squads using lean and agile UCD processes. I'm experienced in applying tools from the following methodologies to solve problems, and improve experiences for both consumers and businesses.

• Service Design

• Atomic Design Systems

• Design & Scrum Sprints

• Research - user interviews & usability testing

• Storytelling/Storyboarding & Persona creation

*Boiler IQ CX mapping & persona creation